The public relations manager job is a mid-level management role for someone with 6-8 years of experience in the field. PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.
Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, they write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.
In addition to overseeing full-time employees, PR managers might hire and manage freelance copywriters, graphic designers and others. They will also typically manage the public relations department budget. They typically report to the head of a unit/department.
Are you a PR professional who's looking for the next step in your career? Paladin Staffing specializes in connecting talent in public relations with great opportunities at top companies nationwide. We invite you to browse our jobs or submit your resume online today to get in touch with one of our talented recruiters.
Related job titles: External Communications Manager, Media Relations Manager, Public Affairs Manager, PR Manager, Press Secretary, Communications Manager, Community Relations Manager
Effective public relations managers rely on experience and judgment to plan and accomplish goals. Most have a bachelor’s degree in Public Relations, Journalism, English, Communications or Marketing with a PR or Advertising concentration.
Opportunities for public relations managers exist in:
Before a job interview, find out as much as possible about the prospective employer so that you can demonstrate knowledge of its business. Visit the company's website and familiarize yourself with things such as key clients, current employee contacts, financials, their competition and the reason for the opening to show your level of interest. Make note of examples of work that illustrate your skills so that you can demonstrate your competence during the interview. Here are some examples of questions you may be asked when interviewing for a public relations manager position:
For more interviewing tips, check out our tips for professional interviewing.
Public relations managers must be familiar with a variety of the field's concepts, practices, and procedures. There are many associations and professional development opportunities available to help public relations managers stay abreast with what is happening in the field. The following organizations offer formal training courses:
If you're looking for the next step in your career, Paladin Staffing is ready to connect you with an excellent public relations manager opportunity in your area. Launch the next stage of your career by browsing our job listings or apply online to connect with one of our recruiters today!