Public Relations Manager job description

What is a Public Relations Manager?

The public relations manager job is a mid-level management role for someone with 6-8 years of experience in the field. PR managers create and maintain a favorable public image for their employer or client by communicating programs, accomplishments and/or points of view.

Public relations managers are tasked with fielding media questions and pitching stories to the media, preparing media kits and organizing press conferences. In addition to writing press releases, they write speeches for organizational leaders, develop advertising and marketing communications material and prepare articles for corporate newsletters. Public relations managers also release information to counter negative publicity and handle crisis and emergency communications.

In addition to overseeing full-time employees, PR managers might hire and manage freelance copywriters, graphic designers and others. They will also typically manage the public relations department budget. They typically report to the head of a unit/department.

Are you a PR professional who's looking for the next step in your career? Paladin Staffing specializes in connecting talent in public relations with great opportunities at top companies nationwide. We invite you to browse our jobs or submit your resume online today to get in touch with one of our talented recruiters.

Skills and requirements of a PR Manager's

  • Must be a confident communicator and presenter
  • Must possess excellent verbal and written communication skills
  • Must possess excellent organizational and planning skills
  • Have a full understanding of media needs and media relationships
  • Be proactive, reliable, responsible and accurate with an attention to detail
  • Possess the ability to keep information confidential
  • Tactical understanding of all primary social media platforms
  • Ability to work in high-stress environments, often for long hours
  • A wide degree of creativity and latitude
  • Self motivated with a positive and professional approach to management

Related job titles: External Communications Manager, Media Relations Manager, Public Affairs Manager, PR Manager, Press Secretary, Communications Manager, Community Relations Manager

Education/degrees for a Public Relations Manager

Effective public relations managers rely on experience and judgment to plan and accomplish goals. Most have a bachelor’s degree in Public Relations, Journalism, English, Communications or Marketing with a PR or Advertising concentration.

Where do they work?

Opportunities for public relations managers exist in:

  • Public Relations Firms
  • Nonprofits
  • Hospitals
  • Universities and colleges
  • Large businesses or corporations
  • Government Agencies

Interview questions for professionals in PR

Before a job interview, find out as much as possible about the prospective employer so that you can demonstrate knowledge of its business. Visit the company's website and familiarize yourself with things such as key clients, current employee contacts, financials, their competition and the reason for the opening to show your level of interest. Make note of examples of work that illustrate your skills so that you can demonstrate your competence during the interview. Here are some examples of questions you may be asked when interviewing for a public relations manager position:

  • Describe a difficult situation you have been in when responding to media and public inquiries. How did you handle this?
  • What skills have you acquired that would help you communicate a client’s message? Give three examples from your past work experiences that demonstrate these skills.
  • Give an example of when you had to present complex information in a simplified manner.
  • What do you do when priorities change quickly?
  • How would you handle… (a product recall, corporate fraud, scandal, etc.)?
  • What does public relations mean to you?
  • Describe a time when you created a press release, bylined article, case study or other communication that was misunderstood by the audience. What did you do about this? What did you learn?
  • Why do you want to work for our company?

For more interviewing tips, check out our tips for professional interviewing.

Enhance your knowledge

Public relations managers must be familiar with a variety of the field's concepts, practices, and procedures. There are many associations and professional development opportunities available to help public relations managers stay abreast with what is happening in the field. The following organizations offer formal training courses:

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If you're looking for the next step in your career, Paladin Staffing is ready to connect you with an excellent public relations manager opportunity in your area. Launch the next stage of your career by browsing our job listings or apply online to connect with one of our recruiters today!