Often integrated with the account services department, the account planner's role is quite different than that of the other members of the team. A good account planner will be a strategic, critical thinker and researcher who is more in tune with the consumer than the client
In short, account coordinators, executives and managers know what the client wants (or needs) and account planners know what the consumer wants. The account planner drives the strategic direction of each campaign, and ensures the creative work not only fits the brand but is also strategically focused. The account planner is a key role, but many agencies place the burdens of account planning on the account manager or director.
Paladin Staffing specializes in connecting talented account planners with leading openings throughout the industry. If you're seeking a new career opportunity within the field, we invite you to browse our account planner job postings, and to submit your resume online to connect with one of our world-class recruiters today!
Typical activities may include:
With increasing public awareness of marketing strategies, a key challenge for account planners is to develop innovative ways to reach consumers.
Most account planners have academic backgrounds in Liberal Arts, and exposure to subjects such as psychology, sociology and cultural anthropology is beneficial. What planners tend to have in common is the ability to interpret and synthesize information, generating useful insights that can be readily understood and acted upon by others.
While there are no formal certifications or degrees required for account planners, there are many professional development opportunities available to help them hone their technical skills. For example, the following organizations offer formal training courses:
Opportunities for agency account planners exist in:
Before a job interview, research the agency that you are approaching so that you can demonstrate knowledge of its business. Visit its website and familiarize yourself with the names of clients and the types of advertising they handle. Make note of examples of your own work that illustrate your skills so that you can demonstrate your competence during the interview. Here are some examples of questions you may be asked:
If you want to get inside the mind of the consumer and create brilliant marketing solutions, Paladin Staffing is ready to connect you with an exciting agency account planner opportunity in your area. Take the next step in your career by browsing our job listings or apply online to connect with one of our recruiters today!