Director of Ad Operations

  • Job Type:
    Direct Hire
  • Category:
    Media - Buying
  • Location:
    Frederick, Maryland
  • Job Code:
    US_EN_88_842443_2720444

Paladin is currently seeking a Director of Ad Operations in the Montgomery County area to lead and manage digital and traditional media campaigns. The Director of Ad Operations will work closely with clients and team members on integrated media campaigns to ensure that campaigns are aligned with goals and are on time and on budget. Competitive compensation and benefits package offered.

RESPONSIBILITIES

  • Manage, plan, and analyze all media channels for multiple clients
  • Optimize and prepare reports for paid search and social campaigns
  • Maintain budgets and create reports on financials
  • Track, report and identify trends for paid search results
  • Research traditional media outlets and costs and place media insertion orders
  • Plan and execute digital, broadcast, print, outdoor and other media channels
  • Collaborate creative, content strategists, editorial, and communications teams on integrated media campaigns and delivery
  • Track, report and analyze website analytics and A/B testing for email campaigns and communicate results to team members and clients

QUALIFICATIONS

  • BA degree in marketing, advertising, communications or related field
  • 6 + years of media planning experience
  • Advertising agency experience a big plus
  • Must have experience implementing Google Analytics
  • Experience optimizing Google Ads and social media campaigns
  • Excellent presentation and communications skills

send resumes to paula.morrison@paladinstaff.com

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