Digital Strategist, SEM

  • Job Type:
    Direct Hire
  • Category:
    Media - Buying
  • Location:
    Phoenix, Arizona
  • Job Code:

Digital Strategist, SEM

Paladin is seeking a digital media strategist focused on SEM and lower funnel strategies. This is a full-time role in the Phoenix, AZ area. The person will be responsible for strategizing and managing paid media campaigns for clients focused in SEM, Social and some programmatic. In this position, you’ll need to quickly understand, strategize, and maintain data-driven decisions that contribute to the client’s overall return on ad spend in accordance with client goals.

If you are looking for a creative, and supportive team in Digital Media Strategy this is the position for you.


  • Present paid media strategies to clients across search and social
  • Create end to end media plans and strategy for clients
  • Work closely and build trust of clients demonstrating deep understanding of client goals and objectives around paid digital media
  • Work with client budgets and focus on lower funnel strategies mainly around client acquisition
  • Analyze campaign metrics and proactively optimize campaigns to increase performance
  • Identify trends in data to drive optimization strategies & insights
  • Ensure proper escalation path for campaigns that are not performing as expected
  • Work closely alongside client services team to help drive incremental revenue new strategies
  • Coordinate, map out and deliver QBRs and other performance data for clients
  • Document your work in Workamajig tool
  • Qualifications:

  • 3-5 years experience working with paid ad campaigns
  • Past Ad Agency Experience
  • Knowledge of how to effectively use various forms of digital/social media advertising to drive traffic and brand awareness including: Google, Bing, Facebook, Instagram and Linkedin
  • Experience with tools such as Google Analytics and tag manager
  • Strong critical thinking skills to help drive customer strategies
  • Ability to work through ambiguity and think outside the box on new ideas
  • Team player with the ability to prioritize and manage time effectively
  • Demonstrated ability to take ownership and accountability

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