Social Media Strategist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Social
  • Location:
    Chicago, Illinois
  • Job Code:

Paladin is in search of a Social Media Strategist to join one of our long-standing advertising agency clients, in helping manage the agency’s top account. This role is perfect for someone who is looking for an agency environment, and a close-knit group of colleagues to bring innovative, integrated social media solutions to their clients.


  • Client reputation – working within one of the largest agencies in the world
  • Company culture –tight-knit group of colleagues with willingness to help team members
  • Visibility – exposure and ability to work with leadership


  • Act as primary day-to-day client contact, working to achieve client business needs and objectives month over month
  • Work with account, creative and product teams to ensure all programs are seamlessly executed

Paid Social Campaign Management:

  • Develop strategic paid social media advertising recommendations in support of client requests and needs that outline complete social media recommendations, implementation details (networks, formats), success measurements and timelines
  • Develop complete creative briefs that outline the required copy, image, and video assets to be developed for each campaign 
  • Place social media advertising campaigns across Facebook, Twitter, Instagram, Pinterest, YouTube and Snapchat based on agreed upon campaign strategy
  • Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, suppression lists, lookalike audiences and more
  • Optimize campaign buys to ensure budgets are spent as effectively as possible each month
  • Develop in-depth campaign reports that outline insights on media delivery, engagement, creative, website traffic, attribution and key learnings

Online Reputation Management:

  • Monitor clients’ social media channels, initiate conversations with and respond to engagements and reviews based on established brand and client guidelines
  • Monitor clients’ reputation profiles and respond to all client feedback
  • Engage clients for review resolution and provide recommendations on appropriate response
  • Meet with client contacts to review reputation performance, consult on new social media capabilities, and provide recommendations on social media strategies to support business objectives
  • Provide demonstrations of our proprietary social media online management platform and online reputation service packages


  • Bachelor’s Degree in Advertising, Marketing, Communications, Computer Science or related field
  • Professional experience, with a minimum of 3 years of experience with paid social advertising and reputation management 
  • Proficiency with Facebook, Instagram, Twitter, Pinterest, YouTube, and Snapchat that includes a solid understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
  • Proficiency with Facebook Business Manager and Ads Manager, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
  • Facebook Certified Media Buying & Facebook Certified Media Planning Certifications strongly preferred
  • Experience handling large media budgets and developing insights based on campaign results
  • Have a passion for social media, be an avid user and have a passion to stay in the loop on the latest social media trends, capabilities and platforms
  • Strong interpersonal, written and verbal communication skills for effective client relations

To apply, please sent the following to

  • Updated resume in word.doc format tailored to this opportunity
  • Detailed overview of your experience
  • Salary range requirements

Apply Below

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