Social Media Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Social
  • Location:
    Austin, Texas
  • Job Code:

Paladin is actively recruiting a Social Media Specialist for a client in Austin, TX! In this role you will be responsible for creating all social media campaigns as well as the day-to-day management of the client’s social media properties. The Social media specialist will communicate and engage with all members of the company and contribute to the company’s recruitment and retention efforts. If you are a self-starter who can multitask in a fast-paced environment, apply today!


  • Manage all social media accounts on platforms including Facebook, Twitter, LinkedIn, YouTube, and Instagram
  • Use social media monitoring tools such as Hootsuite, Meltwater, and Facebook Insights to identify media issues, trends, and the association’s social media presence
  • Explore new social media platforms to identify opportunities to reach members and stakeholders
  • Assist in design and implementation of strategies for enhancing member engagement
  • Follow corporate policies and guidelines to establish consistency in brand voice
  • Create monthly social media metrics reports, with insights from Google Analytics
  • Develop content calendars and schedule social media posts to ensure messaging is deployed on schedule and is consistent
  • Serve as direct point of contact for all social client communication
  • Work with the communications director to execute social media special projects
  • Perform research, writing, and editing for social media channels
  • Correlate efforts with media relations agency to monitor and respond to negative and inaccurate information on social media
  • Reinforce blogger and influencer engagement programs by sharing coverage on social media programs
  • Keep up to date on current issues and events, as well as trends and best practices in social media
  • Willing to travel up to 5 times per year  
  • Qualifications:

  • Bachelor’s Degree in Journalism, creative writing, English, communications, or related
  • 3 years of experience in social media, digital marketing, and online communication
  • Exceptional writing skills, including knowledge of AP style
  • Strong knowledge of managing social media campaigns
  • Have an established online presence, personal or business related, in a blog, social media or other web media
  • Knowledge of Facebook Insights, Google Analytics, and Twitter Analytics
  • Knowledge of Adobe Creative Suite
  • Experience with Google Tag Manager

  • Equal Opportunity Employer/Veterans/Disabled

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    The Company will consider qualified applicants with arrest and conviction records

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