SEM Associate (Search Marketing)

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Search
  • Location:
    Greater Chicago, Illinois
  • Job Code:
    US_EN_88_914826_2719200

Paladin is partnered with a medical supply and device company in Greater Chicago in their search for a Search Marketing Associate. This is an individual contributor position with broad responsibility for both paid and organic search; SEO / SEM strategy, monitoring, optimization, and reporting.

Reports To: Director eCommerce
Location: Vernon Hills, IL

Responsibilities:

  • Create paid search strategies and that increase traffic and support ecommerce goals
  • Own keyword research and implement strategies that drive web traffic work while working closely with the content team to create optimized web content
  • Perform A/B testing and monitor ad performance, optimize campaigns, landing pages, and ad copy per best practices and budget
  • Write strategic ad copy that drives conversions
  • Manage daily spend and track performance towards monthly goals
  • Report on insights, metrics, and make ROI improvement recommendations
  • Provide insights and suggestions to improve the campaign planning process and workflow
  • Continuously research SEO / SEM best practices, algorithm changes, perform regular audits, and monitor competitor tactics

Qualities:

  • 2+ years of experience in paid and organic search creating strategy and implementing
  • Ability to translate and narrate data
  • A strong copywriter

Technical Skills:

  • Google Ads and Analytics, including reporting and dashboard buildouts

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