Senior Product Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Product
  • Location:
    Jacksonville, Florida
  • Job Code:

Job Overview

Paladin is seeking experienced Senior Product Marketing Manager for a full time position in Charlotte, NC.

The ideal candidate will work closely with Product Management and collaborate across various teams. For this role, you will be responsible for the strategy and success of go-to market plans.


Job Responsibilities


  • Develop in depth business cases for new product investments that solve valuable market problems and advocate with product management to influence the product roadmap.
  • Ensure alignment of go-to-market plans across functional areas including demand generation, sales channels, and marcom to maximize effectiveness.
  • Lead the strategic development and design of integrated go-to-market plans that consider market segmentation, buyer personas, product offerings, and competitive market influences.
  • Define market problems to solve based on through research of buyer/customer needs that will support the commercial success of products in identified market segments.
  • Assess new opportunities by evaluating strategic alignment, segmentation, competitive influences, and customer impact to identify the best market problems to solve.
  • Serve as a market expert by synthesizing industry trends, buyer persona needs, win/loss analysis, and competitive influences to provide valuable insights to the business.
  • Qualification

  • 5+ years of experience in product marketing and/or product management
  • Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively.
  • Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools.
  • A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed.
  • Requirements

  • Bachelor’s Degree in Business, Marketing or similar field
  • Substantive experience with technology solutions in accounting/ERP systems, B2B payments, or in accounts payable/accounts receivable areas.
  • Experience with Pragmatic Marketing or similar frameworks employed by leading product and product marketing teams.
  • Experience working for a software/technology or financial services company serving in markets such as real estate, construction, health, financial services, education, retail, services, franchises, and hospitality.
  • Master’s degree in Marketing highly preferred ( but not required)

  • Equal Opportunity Employer/Veterans/Disabled

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