Sr. Marketing Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Generalist
  • Location:
    Austin, Texas
  • Job Code:

Paladin is partnering with our client in the tech healthcare space here in downtown Austin. In search of a Marketing Manager, this candidate develop, drive and manage various marketing programs to build loyalty with customers and ultimately garner new business. This a great position for someone who is flexible, able to multi-task and can drive projects.

What You’ll Do:

  • Brainstorm creative and memorable marketing programs targeting customers leveraging conferences, webinars, customer reference, testimonial and other customer advocacy programs
  • Develop content and host webinars on product launches and industry topics to generate leads and increase customer retention
  • Work closely with sales and marketing counterparts to ensure proper pre and post marketing campaign and program follow up
  • Manage cross-functional teams for field marketing goals, logistics, and communication flows
  • Track field marketing program ROI and reporting
  • Manage the loyalty program including all aspects of goal setting, budget, and delivery
  • Write emails, blog posts, press releases, and conduct interviews
  • Required Experience:

  • 3+ years of marketing program management experience
  • Prior program management experience required
  • Experience or interest in marketing automation, sales, and/or revenue generation roles preferred
  • Proven success managing an event strategy with a tech company
  • Ability to travel a must
  • Experience overseeing other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
  • Experience working in an enterprise and/or SaaS software company
  • Experience working closely with a Direct Sales team
  • Experience holding event budget authority and managing budgets across multiple event series
  • Experience having pipeline building responsibility and accountability for Sales
  • Hands-on experience with a and a marketing automation (building emails, lists and landing pages)
  • Experience driving Social Media campaigns
  • Must be metrics driven and be a very strong analytical thinker
  • Demonstrated ability to manage multiple programs and priorities

  • Equal Opportunity Employer/Veterans/Disabled

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