Marketing Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Generalist
  • Location:
    Columbus, Ohio
  • Job Code:

Paladin is seeking an Marketing Specialist for a mortgage client in the Greater Columbus area. If you're a passionate self-starter, this is a perfect place to grow your career.

Responsibilities for Marketing Specialist

  • Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
  • Collaborate with loan officers to develop strategic social media initiatives
  • Analyze and report on the performance and efficiency of marketing campaigns
  • Conduct market research and analyze trends to identify new marketing opportunities
  • Develop and create marketing materials, such as sales collateral, and ensure brand guidelines are met
  • Write, proofread, and edit creative content across different mediums
  • Qualifications for Marketing Specialist

  • Bachelor's degree in business administration, marketing, communications, or a related field
  • Mortgage experience
  • 2-5 years of experience in marketing
  • Strong knowledge of various marketing and analytics tools such as Google Ads, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
  • Strong social media and branding experience
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Entrepreneurial and self-starter attitude

  • Equal Opportunity Employer/Veterans/Disabled

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