Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Generalist
  • Location:
    Charlotte, North Carolina
  • Job Code:
    US_EN_88_919417_2868761

Paladin is partnering with a global leader in the manufacturing and financial automation space to add a talented Marketing Manager to their team. The ideal candidate will have 5-7 years’ experience in B2B marketing across a variety of channels for the North American market. This position is remote but will need to be able to travel to the office approximately once every six weeks so must reside in North Carolina. The role offers amazing benefits such as a competitive salary, 4 weeks PTO and a generous 401(k) plan with matching benefits. Think it might be for you? Apply today and let’s talk.

Responsibilities:

  • Create marketing campaign strategy to focus on key North American segments to drive engagement and conversion levels.
  • Create live and virtual events on a quarterly basis to help build brand awareness and support product launches.
  • Act as the liaison between the Sales team and the Demand Generation team to optimize the marketing strategy and manage the customer journey.
  • Monitor and report on main KPIs such as customer engagement, lead generation and revenue growth.
  • Analytical ability to ensure marketing campaigns are optimized fully and deliver ROI analysis on investments for events such as trade shows.
  • Qualifications:

  • B.A. in Marketing, Communications, or related field
  • 5-7 years of professional experience in a B2B marketing role
  • Well versed in a variety of marketing methods such as digital, print and social media
  • Skilled in best practices for B2B demand generation, market research and budget management.
  • Excellent written and verbal communication skills
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