Sr. Email Marketing Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    Phoenix, Arizona
  • Job Code:
    US_EN_88_804457_2817877

Paladin is actively recruiting for a Sr. Email Marketing Specialist with 3+ years’ experience running email marketing campaigns end-to-end, managing email databases and creating deployments within a creative marketing agency environment. This includes mapping the customer journey, segment management, Q/A testing, building and executing triggers at each touch point, and managing customer communication as needed through multiple channels. Must have impeccable attention to detail, excellent communication skills and a true passion for the world of email.

RESPONSIBILITIES:

  • Acts as the agency’s subject matter expert for all things related to email marketing and best practices therein to help guide and coach other teams (Client Services, Creative, etc).
  • Ensure proper subscriber targeting on all email deployments, including one-off and ongoing automated campaigns.
  • Develop and implement an A/B test plan to improve marketing campaign performance.
  • Make program improvement recommendations, then execute and test programs.
  • Sets up and manages automated workflows to ensure all is running as planned.
  • Strategize with internal, cross-functional teams and clients alike.
  • Maintain compliance with email marketing regulations such as CAN-SPAM, GDPR, CCPA, others.
  • REQUIREMENTS:

  • Bachelor’s degree in Marketing, Public Relations, Journalism or a related field.
  • 3+ years of email marketing strategy and execution experience within a marketing agency environment.
  • Proficient in email related HTML/CSS to own all email development in the agency.
  • Expertise in operating within platforms such as ClickDimensions, Sitecore EXM, and MyEmma.
  • Working knowledge of Workamajig preferred.
  • Clear, concise and professional written and oral presentation skills.
  •  



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