Marketing Automation Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    Columbus, Ohio
  • Job Code:
    US_EN_88_804603_2775991

Paladin is seeking an Marketing Automation Specialist for a healthcare client  in Columbus. 

Lead Generation:

  • Manage lead capture sources & lead distribution process.
  • Partner with IT & implementation vendor to migrate all customer data to Salesforce platform.
  • Liaison with 3rd party sites and platforms to effectively grow lead generation campaigns.
  • Data flow across multiple touchpoints including web forms, customer service, webinars, etc.
  • Marketing Automation Platform Set-up & Maintenance:  

  • Implement and manage marketing automation platform & customer journeys.
  • Partner with Strategy Team to develop a strong Customer Journey for multiple audiences(consumers).
  • Using best practices implement Pardot with help from IT and vendor, as well as, integrating it to other touchpoints such as advertising, social media, customer service, etc.
  • Build email funnels including funnel mapping, advanced nurture builds, drip flows, form/landing pages, testing, deployment, and lead lifecycle
  • Candidate Background:

  • Bachelor’s Degree- marketing or related field
  • 4+ years of experience working in email marketing, CRM, related field, or as a marketing automation specialist
  • MUST have used Pardot, Marketo, or Eloqua and Salesforce.
  • Strong background with lead generation campaigns, and customer journey mapping.
  • Exceptional project management skills.
  • Strongly analytical background.
  • Basic HTML a plus.
  • Apply Below

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