Marketing Automation Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    Los Angeles, California
  • Job Code:
    US_EN_88_804452_2702058

Seeking an experienced B2C marketing automation expert for our financial services client in Los Angeles, CA.  The person in this Marketing Automation Manager role will lead marketing programs across all channels including video, email, online display, content, partnerships, social, events and more.  This is a great opportunity to develop new marketing strategies based on consumer needs.  This requires heavy B2C marketing automation experience delivering on customer acquisition, engagement and retention goals.

 

Responsibilities:

  • Develop multi-channel marketing programs
  • Create and monitor customer journey through marketing automation software (Salesforce), nurturing leads, on-boarding, retention and other campaigns
  • Develop strategies that will increase sales and revenue
  • Raise brand awareness through programs/campaigns
  • Report on marketing initiatives from martech platforms

 

Requirements:

  • Bachelor’s degree in marketing or related field
  • Master’s degree preferred
  • 5+ years’ experience in a B2C marketing position
  • 3+ years’ experience in marketing automation – Salesforce required

 

If you are interested in applying for the Marketing Automation Manager position, please send your Word document resume in response to this posting. 

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