Email Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    New York, New York
  • Job Code:
    US_EN_88_914827_2702598

One of Paladin’s clients located in Midtown New York City is seeking an Email Marketing Manager to join their team. Are you looking for your next career move? Do you have experience in fashion, beauty or retail? Are you looking to work in a start-up environment? If so, please continue reading. 


Responsibilities for the Email Marketing Manager job opportunity in Brooklyn:

  • Design, develop, and execute email campaigns, guarantee accuracy and effectiveness of email and campaign, and adherence to best email practices
  • Implement campaign automation, segmentation, tracking and analysis
  • Utilize customer segmentation to deliver admissible and adequate communication
  • Collaborate with legal and compliance to assess email standards, edit and update as necessary
  • Run email marketing campaign tests and diagnostics including- verifying copy, layout, links, and dynamic content as well as assessing and addressing any spam risks
  • Monitor and track marketing metrics (open rates/click-through/deliverability/etc.) and analyze campaigns, assess recommendations for enhancing effectiveness
  • Ability to handle multiple campaigns simultaneously
  • Recommend email best practices including updates to coding, design, and email campaign testing

Requirements:
  • BA/BS
  • 4+ years of experience in email marketing role in either the fashion, beauty or retail space
  • Motivated self-starter with technological literacy
  • Excellent organizational skills and strong attention to detail
  • Focus on quality assurance
  • Ability to manage/prioritize multiple email campaigns and projects simultaneously
  • Adaptability-to changing priorities, deadlines, and situations
  • Ability to work individually and in a team environment
  • High energy and creativity, possess a clean design aesthetic
  • Have a sense of humor
  • Passion for creating emails, analytics, testing, and reviewing results
  • Knowledge of email best practices in creating templates, dynamic content, testing methodologies, list segmentation, deliverability, and CAN-SPAM laws
  • Experience with production of e-mail campaigns through third-party deployment web applications such as Eloqua, Marketo and/or a desire to learn
  • Knowledge of Adobe Creative Suite CS6, Photoshop CS6, Dreamweaver CS6, Illustrator CS6, InDesign CS6
  • Excellent written and verbal communication skills

If you are interested in the Email Marketing Manager job opportunity in New York City, please submit your resume to Diana.Hynes@PaladinStaff.com.

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