Email Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    Brentwood, Tennessee
  • Job Code:
    US_EN_88_913251_2683674

Paladin is seeking an Email Marketing Manager  for a growing company in the Nashville area. The person in this role will be responsible for driving the email marketing strategy and execution to drive customer acquisition. 

Email Marketing Manager Job Responsibilities:

  • Lead the development, execution, and optimization of all email marketing initiatives by utilizing Salesforce Marketing Cloud
  • Optimize emails to achieve click-through rate, conversion, pipeline, revenue and
    other engagement goals
  • Perform A/B testing and analyze results to improve metrics
  • Responsible for managing digital asset use for marketing campaigns and provide creative direction and expertise
  • Work with internal marketing teams to create effective email content that drives customer results 
  • Proofread emails and ensure consistency and that they are error-free
  • Utilize online and offline acquisition tactics to grow email list
  • Regularly identify improvements for email campaigns

Email Marketing Manager Requirements:

  • Bachelor’s Degree in Marketing, Business or related field
  • 8+ years creating and executing email and push marketing campaigns
  • Expert level knowledge of Salesforce Marketing Cloud Email Platform
  • Must be data driven and able to meet metrics goals 
  • Ability to analyze campaign data and meet performance goals
  • Experience driving large-scale email marketing campaigns
  • Proficient in HTML coding, AMPScript database segmentation, CAN-SPAM, mobile optimization, data analytics and testing

If you are interested in this Email Marketing Manager position, please reply with your Word document resume in response to this posting.  

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