Digital Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Email/Marketing Automation
  • Location:
    Dallas, Texas
  • Job Code:
    US_EN_88_804454_2841937

Paladin is searching for a full time, direct hire Digital/Email Marketing Manager for our growing Financial Services client in Dallas, Texas!

The ideal candidate has 4+ years of experience in digital marketing in a B2B setting. The candidate has excellent communication skills and a proficiency in CRM and marketing automation software (Salesforce and Pardot), Adobe Creative Suite, WordPress and Google Analytics.

This role is hybrid/onsite in Dallas, Texas. Local candidates only!

Responsibilities

  • Implement email automation campaigns to increase lead generation and achieve business goals through Pardot & Salesforce CRM.
  • Design email templates for optimal open and click-through rates, including testing, audience segmentation, customer journeys and reporting.
  • Execute trigger and nurture campaigns to clients and prospects as needed.
  • Collaborate with internal Teams.
  • Manage marketing CRM (Salesforce and Pardot) to optimize campaigns
  • Qualifications

  • Bachelor's degree is required
  • 4+ years of B2B Marketing and email marketing experience
  • Proficient in Pardot and Salesforce CRM
  • Superior verbal and written communication skills
  • Strategic thinker with a keen eye for program excellence
  • Proficient in Microsoft Office Suite
  • Skilled in Adobe Creative Suite, WordPress and Google Analytics
  • Ability to manage multiple projects at one time with strong follow-through


  • Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.paladinstaff.com/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records

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