Senior Digital Marketing Strategist & eCommerce Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Ecommerce
  • Location:
    Chicago, Illinois
  • Job Code:
    US_EN_88_914826_2818996

Paladin is excited to work with this new luxury fashion startup on their search for an eCommerce Manager. We are looking for an entrepreneur at heart, who is creative in their thinking and excited to be a part of something from the ground up. The eCommerce Manager reports directly to the Director of Marketing but will work cross functionally to optimize sales and drive traffic to the site with the Director of Merchandising. This is strictly a digital company via website and social sites.

Responsibilities:

  • Driving traffic and sales via the website and social pages.
  • Responsible for steady increase in conversion rates and decreases in cart abandonment rate.
  • Manage P&L for outside vendors and digital marketing initiatives.
  • Oversee the customer journey to better understand the opportunities in conversion at every level.
  • Digital ad strategy across Google, Social, PPC, Display, etc.
  • Measure ROI and KPIs and adjust efforts accordingly.
  • Develop and own marketing calendar that will include SEO, site performance, paid social integrations, and paid digital marketing in collaboration with other teams in the organization.
  • Evaluate and suggest new AdTech and MarTech partners and agencies as needed.
  • Competitive analysis of digital strategies and offerings.
  • Background:

  • 5+ years of digital marketing experience, with 3+ in the eCommerce space.
  • Highly proficient in Facebook Business Manager, Google Analytics, Shopify, Conversion Pad, and Klaviyo.
  • Expert in digital marketing strategies such as paid search, ppc, paid social, etc.
  • Bachelor’s Degree or Equivalent.
  • Strong working knowledge of Google Suite of products and Mac operating systems.
  • Background in retail or fashion a plus, luxury goods a plus plus.


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