REMOTE - B2B Senior Marketing Manager

New
  • Job Type:
    Contract/Temporary
  • Category:
    Marketing - Digital
  • Location:
    Dallas, Illinois
  • Job Code:
    US_EN_88_834155_2837135

We are excited to share a great opportunity for one of Paladin’s long-standing Fortune 100 client. They have an immediate need for a B2B Senior Marketing Manager for a long term, remote, contract opportunity. This position requires strong business-to-business marketing experience in the professional services or IT services marketplace.

This position oversees marketing for early stage deal support for mega deals (deals >$100M) and strategic sales campaigns in North America. As the marketing partner to Client Market Maker sales organization, the role encompasses a mix of Pursuit Based Marketing as well as the planning and execution of priority sales campaigns, which includes the creation of strategic sales materials and assets to support campaigns and enable the sales organization. With a cross-industry, cross-service remit, this person acts as the interlock across Marketing+Communications ensuring continuity and seamless delivery of this Fortune 100’s services and must ensure marketing is engaged as early as possible in the sales cycle to guarantee we deliver on the promise of One Client.  

Responsibilities include creating the strategy and determining the marketing components, within a defined framework, to differentiate Client and increase win rates, working to established performance metrics.

The individual is responsible for leading an integrated team to deliver a marketing strategy which includes differentiating messaging and likely disruptive creative that inspire communication materials to be used through the full lifecycle of the deal. There will always be a focus on helping to shape the value story within the deal.

In addition, ownership of data and insights for deals is key to driving continuous improvement. This includes collaboration with research, client insight, competitive intelligence, internal and external sales support partners, and sales teams to differentiate through marketing strategies designed to win work. The role helps their team apply best practices and frameworks to drive the best outcomes for deals in North America.
 

The individual in this role must be a self-starter with strong executive presence and able to work collaboratively in a matrixed environment at all levels of the organization. They must possess deep business acumen and be comfortable coaching business teams on high touch, high value marketing activities and plans
 

Location: Contract remote work
Hours: 40 hours/week
Job type: Freelance (W2)  
Access to Benefits from Paladin: Health, Dental, Vision, 401k

Key Responsibilities:

  • From a deal support perspective, leading an integrated team to deliver a marketing strategy which includes differentiating messaging and likely disruptive creative that inspire communication materials to be used through the full lifecycle of the deal.
  • Support global team lead in creation and promotion of materials and assets to equip sales and Market Maker leads to support their sales and origination goals.
  • Deliver cost-efficient integrated marketing campaigns, including message development and creation of marketing assets.
  • Build relationships with client-facing deal teams, coaching them on best practice sales and marketing strategy, tactics, and implementation, to improve client relationships and win rates.
  • Ensure that all global marketing policies and procedures are followed. Manage multiple deals and stakeholders across various timelines
  • The Client is looking for someone with the following:

    Basic Qualifications:

  • Bachelor's degree or equivalent 10-15 years’ experience in integrated marketing particularly sales, business development, client, and opportunity centric marketing programs.
  • Strong experience in B2B marketing including digital, social media and marketing analytics.
  • This position requires strong business-to-business marketing experience in the professional services or IT services marketplace.
  • Must be agile and willing to jump in and execute deliverables when needed.
  • Overall program management skills, including excellent communication skills, are required to ensure production support and design activities are completed on time and on budget.
  • Preferred Skill Requirements:

  • Proven experience in marketing strategy development and planning
  • Proven experience in message development
  • Strong written and oral communication, negotiation, and presentation skills
  • Proven experience in marketing asset development
  • Proven experience in B2B digital /social media marketing
  • Proven experience in marketing analytics and performance improvement
  • Proven project management experience working to tough deadlines
  • Professional Skill Requirements:

  • Broad overall business acumen, industry knowledge, knowledge of Client areas of business
  • Understanding of Client Sales Cycle and ability to apply marketing concepts across the stages, with a focus on early-stage opportunities.
  • Ability to develop and apply creative solutions to complex issues
  • Budget management
  • Excellent customer service skills
  • Executive presence and influence
  • Ability to manage and build relationships in a matrixed environment
  • Global perspective and understanding of local business marketplace
  • Ability to work autonomously and independently, yet integrate appropriately within Marketing + Communications and other areas of Client
  • Ability to manage multiple projects under tight deadlines and budgets
  • Priority will be given to candidate applications that contain all the above.

     Equal Opportunity Employer Minorities/Women/Veterans/Disabled

     



    Equal Opportunity Employer/Veterans/Disabled

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