Product Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Lake Ronkonkoma, New York
  • Job Code:
    US_EN_88_919417_2875159

Product Marketing Manager

Lake Ronkonkoma, NY

A leading supplier of interconnect and electro-mechanical products in New York is looking for a full-time Product Marketing Manager. This candidate will promote products and their features to target the given audience. Responsibilities include analyzing the company’s products, locating main features that will attract customers, and designing marketing campaigns for products.

Responsibilities:

  • Responsible for determining type of advertising and marketing content that needs to be created and distributed.
  • Know the buyers, who they are, how they buy, and their key buying criteria.
  • Know the competition and understand how they are positioned.
  • Work with product management and sales to expand product positioning and messaging that meet the needs of target buyer personas.
  • Understand buyers process, such as where they get information.
  • Develop marketing plan for products in conjunction with sales.
  • Understand and support sales channels.
  • Requirements:

  • Minimum 5 years experience in product marketing.
  • Proficiency in applications such as Microsoft Office or Project.
  • Experience with collaboration and CRM tools.
  • Skills working work marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.
  • Experience with social media platforms such as  LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
  • Strong written, communication, and management skills-TEAM PLAYER
  • Bachelor’s degree in business or marketing; MBA preferred.


  • Equal Opportunity Employer/Veterans/Disabled

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