Product Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Winston Salem, North Carolina
  • Job Code:
    US_EN_88_919417_2875052

A telecommunications company in N.C., has partnered with Paladin to find an experienced B2C Product Marketing Manager to join their dynamic team! This is a great opportunity to lead the strategy and execution of product marketing programs that drive customer engagement and increase revenue through increased market share. You’ll collaborate across departments to develop a GTM plan and launch new services that help meet company goals. The company offers excellent benefits, a competitive salary, and is highly focused on their community. Interested? Reach out to learn more!

Responsibilities

  • Create and oversee go-to-market strategy and execution of all services
  • Be the expert on pricing, positioning, and messaging strategy, ensuring alignment with company goals and brand  
  • Own product-market fit and market intelligence to find new opportunities to grow market share with new and existing customers
  • Regularly track, monitor, and report on product marketing success using data-driven insights; develop KPIs, forecasting models, and analyze budgets for continuous improvement
  • Oversee Marketing P&L and provide recommendations
  • Experience and Skills

  • 5+ years of marketing experience, preferably in retail of consumer packed goods (CPG)  
  • Demonstrated success managing the entire product marketing lifecycle – from research and planning to launch and reporting
  • Strong understanding of B2C landscape
  • Possess exceptional written and verbal communication skills
  • Degree in Marketing or Business preferred. MBA and Pragmatic Institute Certified or similar product marketing certification a plus
  • Location: Winston Salem, NC 



    Equal Opportunity Employer/Veterans/Disabled

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