Paid Media Strategist – Remote

Paladin has partnered with a sophisticated agency to recruit for a Paid Media Strategist. This is a full-time remote role. The person will be responsible for strategizing and managing paid media campaigns for clients, in paid search/social and programmatic. In this position, you’ll need to quickly understand, strategize, and maintain data-driven decisions that contribute to the client’s overall return on ad spend in accordance with client goals. You will be responsible for budget management and regular optimization to constantly push our clients forward.

If you are looking for a creative and fast paced environment where you can flex your Paid Media Strategy skills for multiple clients, please reach out. This position is for someone who likes to interact in front of the client and present your ideas.  

Responsibilities:

Act as a key player between client and agency around paid media strategy

Present paid media strategies to clients across programmatic, social, and paid channels

Create and own end to end media plans and strategy for critical clients

Work closely and build trust of clients demonstrating deep understanding of client goals and objectives around paid media

Expert understanding of programmatic advertising platforms, demand-side platforms and experience working with managed-media partners.

Knowledgeable of 3rd party ad tools

Analyze campaign metrics and proactively optimize campaigns to increase performance

Identify trends in data to drive optimization strategies & insights

Ensure proper escalation path for campaigns that are not performing as expected

Work closely alongside client services team to help drive incremental revenue new strategies

Coordinate, map out and deliver QBRs and other performance data for clients

Qualifications:

3-5 years experience working with paid ad campaigns

Knowledge of how to effectively use various forms of digital/social media advertising to drive traffic and brand awareness including: Google, Bing, Facebook, Instagram and Linkedin

Understanding of demand-side platforms and working with managed media partners

Strong critical thinking skills to help drive customer strategies

Ability to work through ambiguity and think outside the box on new ideas

Team player with the ability to prioritize and manage time effectively

Demonstrated ability to take ownership and accountability

Strong troubleshooting skills, with creative ability to lead internal teams to overcome challenges and achieve resolution

 

 

 

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