Marketing Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    West Caldwell, New Jersey
  • Job Code:
    US_EN_88_916306_2711038

Marketing Specialist

Our client located in West Caldwell, NJ is looking for a Marketing Specialist to add to their growing team. He/ She will collaborate with vendors, agencies, and key players in the marketing, product and sales teams, to make sure projects are managed successfully and generate ROI. This role has some remote options as well!

Responsibilities:

  • Email marketing campaigns and drip campaigns: Create content, work with designers to build HTMLs, build target lists in Salesforce, build campaigns in HubSpot, work with Sales teams for effective follow-up, pull reports and analyze results. Make recommendations for future campaigns
  • Paid Media: Identify publishers and gather the most relevant content to target the right audiences to generate quality leads. Manage lead uploads and track conversions
  • Paid Search: Develop and execute search programs while tracking and monitoring results, optimizing key words, trialing new messages to deliver optimal results
  • Web content: Help with the creation of content for the Enterprise web pages, working closely with Product Management and web agency for design and layout
  • Social media: Help build a social media strategy and increase Sales teams’ engagement
  • Webinars: Work closely with subject matter experts to schedule webinars, stay on top of deadlines and speakers, manage all logistics on the day, upload leads and work closely with Sales on follow up

Requirements:

  • Bachelor’s Degree in Marketing or a related field
  • 5+ years of marketing experience
  • Experience in IT, Tech, or IT security is a plus
  • Business acumen, ROI- and result-driven
  • Strong attention to detail
  • Able to multitask
  • Strives for quality and excellence
  • Strong work ethic, able to work independently and potentially remotely
  • Exceptional verbal and written communication skills
  • Experience managing events
  • Experience working with Salesforce and HubSpot or similar marketing tools

If you or someone you know is interested in this opportunity, please apply and email your resume to ashley.lamberti@paladinstaff.com.

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