Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Whippany, New Jersey
  • Job Code:
    US_EN_88_916306_2715672

Paladin is seeking a Marketing Manager for our client in Whippany, NJ. 

Responsibilities:

  • Brand building, lead generation, and customer retention using digital and non-digital tactics
  • Establish program measurement methodologies and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration)
  • Oversee agency, media spend, and search against performance metrics to optimize results
  • Supervise external agency relationship for key channels including website, paid search, natural search/SEO-SEM, affiliates, display advertising (remarketing, programmatic, addressable media, direct-buys etc.), comparison shopping engines, and marketplaces
  • Create emails and manage lists using email marketing solutions such as Constant Contact and Mailchimp

 

This position requires 10-15% travel to locations across the U.S.

Qualifications:

  • Bachelor’s degree required in Marketing, Business Administration, Market Research, or related area)
  • 5+ years of digital marketing and customer success experience with a proven track record of driving customer acquisition and revenue growth (in a client or agency environment)
  • A robust understanding of digital marketing and its best practices with proficiency in WordPress, SEO and SEM tactics, and Social Media marketing (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube)
  • Working knowledge of HTML and/or CSS
  • Previous experience with A/B and Multivariate testing
  • Strong experience in managing agency relationships and Social Media management
  • Working knowledge of Adobe Creative Suite with the ability to make minor edits to photo and video files

 

If you or someone you know is interested in this opportunity, please APPLY HERE, and/or send resumes to rania.aboushady@paladinstaff.com

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