Paladin is currently working with an outstanding company in the B2B Tech industry to find a talented Digital Marketing Director in the Greater Tampa Bay area. The right candidate for this role will have a strong understanding of the B2B marketing sales funnel and will have experience creating and executing integrated digital marketing plans that drive leads and customer growth.
Digital Marketing Director Responsibilities:
· Create and execute a integrated marketing strategy that includes product, digital, content and design
· Utilize analytics and reporting tools to measure success of campaigns, report data to the leadership team, ROI and to determine budget priorities
· Provide leadership and hands-on support for all marketing initiatives
· Manage project timelines and deliveries throughout the entire process from strategy to delivery
· Drive results that meet or exceed set KPIs
· Work with cross-functional teams to ensure marketing campaigns are accurately representing product lines in order to drive leads and sales
Digital Marketing Director Qualifications:
· Bachelor’s Degree in related field
· B2B Marketing experience that includes, creating, executing and managing national integrated marketing campaigns that include paid ($1M+), organic and company media channels
· 6+ years of digital marketing experience
· 6+ years in a marketing management role
· Entrepreneurial spirit with a get it done mentally
· Data driven mindset with ability to drive campaigns that drive are ROI and meet/exceed KPI's
· Experience with Salesforce and marketing platforms such as Hubspot
· Ability to lead, coach and mentor a team
· Excellent project management skills
Interested in learning more about this Digital Marketing Director opportunity? Apply today with your resume!
Local candidates only. Relocation assistance is not being provided for this opportunity.
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