Marketing Automation Specialist

  • Job Type:
    Contract/Temp to Hire
  • Category:
    Marketing - Digital
  • Location:
    King Of Prussia, Pennsylvania
  • Job Code:
    US_EN_88_879485_2854152

Job Title: Marketing Automation Specialist

Hire: Contract to Hire

Industry: Healthcare

Department: Technology

Pay rate: $85k

Start: ASAP

Experience: Specialist

Location: King of Prussia, PA

 

Position overview:  

The Marketing Automation Specialist will be responsible for supporting the end to end system usage, execution, and adoption of Pardot. We are looking for someone that has experience in working in multi-platform environments and orchestration of data across different systems to enable marketing campaigns. This role will work cross-functionally with marketing teams, IT, Sales and Sales Operations around business analysis and discovery, workflow and process design, requirements definition, project management and coordination, instance configuration tasks, data migration, testing, training & new feature launches.

 

 

Responsibilities

  • Assess and optimize our Marketing Automation platform, Pardot, and the integrations to fully utilize its capability and align to our ongoing digital marketing strategy.
  • Establish and maintain scalable processes that ensure best practices in campaign tracking and lead flow/score management.
  • Be a lead management champion to optimize our lead strategy and execution in partnership with our Marketing, Sales Operations, and Sales teams.
  •  Review the teams current use of Pardot and Salesforce and identify and help implement improvement opportunities.
  • Create a template/code library of reusable content for personalization, a/b testing, snippets, and ensure usage and adoption across the function
  • Identify and implement process improvements including documentation updates, end user training, management of an annual action plan/roadmap
  •  Advanced user knowledge of marketing automation best practices, including campaign organization, design, execution, measurement
  • Strong background in, and the ability to support the execution of email marketing programs, including segmentation, testing, deployment and continuous evaluation for improvement. Experience with the technical aspects of email marketing preferred.
  • Experience with HTML, CSS to set-up automated campaigns and debug pages, forms and email content when necessary.
  •  

     

    Qualifications

  • 5+ years of professional experience, 2-5+ years in marketing operations/generations
  • Current Certified Pardot Specialist is ideal but not required. It will be a requirement that the person in this role complete and pass the Pardot Certification course within 60 days of joining the team
  •  B2B technology experience preferred.
  • Solid understanding of content marketing, drip marketing, email marketing strategies, and tactical best practices.
  • Minimum should have a good understanding of how Salesforce works in conjunction with marketing automation


  • Equal Opportunity Employer/Veterans/Disabled

    To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to https://www.paladinstaff.com/candidate-privacy

    The Company will consider qualified applicants with arrest and conviction records

    Apply Below

    Note : All fields are required.

    Or

    Get the Document From