Director of Growth & Digital Marketing

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Charlotte, North Carolina
  • Job Code:

Paladin is partnering with a beauty brand for diverse skin tones looking to add a talented Director of Growth and Digital Marketing to their team. This is a remote role with some monthly travel to the Charlotte area required. The ideal candidate will be able to full own the digital roadmap for the company and will have 7+ years digital marketing experience preferrably within the beauty or CPG space.



  • Create and execute all digital marketing initiatives for the company including developing digital content strategy, understanding best in class practices for digital marketing channels and the DTC landscape.
  • Manage the content strategy and calendar for product pages, email and cart offers as well as ensuring the user generated content is optimized frequently.
  • Lead digital advertising content including strategy and execution.
  • Compile and analyze DTC sales data to measure ROI and KPIs as well as forecast sales performance trends to increase market share.
  • Partner with the eCommerce team to drive strong product ratings and reviews as well to identify the best product cadence for
  • Qualifications:

  • Bachelor’s Degree, Masters or MBA in Marketing, Communications, or similar field.
  • 7+ year’s digital marketing experience with 3-5 years’ experience in CPG or beauty brand specific categories.
  • Strong business acumen and analytical skill set.
  • Entrepreneurial sprit-experience working within a start-up or rapidly growing brand preferred.
  • Expert at working within the digital landscape working with a direct to consumer business

  • Equal Opportunity Employer/Veterans/Disabled

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