Digital Strategy Specialist

  • Job Type:
  • Category:
    Marketing - Digital
  • Location:
    St. Louis, Missouri
  • Job Code:

Paladin is on the hunt for a Digital Strategy Specialist to join a nationwide pet care company in St. Louis, MO. In this role, you will be in hands on as an extension of the branding and consumer business units. You will get to take the lead on accelerating and activating our digital/social strategy across consumer contact points, including social media, CRM/email, digital products & personalized content communications. This role will require a strategic mindset along with content development ability, working hand in hand to bring the brand image to life. This is an in person, on site role.

If you have a high level of creativity, attention-to-detail, and project management skills, with an entrepreneurial spirit, keep reading!


·       Research, brainstorm and propose digital/social strategy solutions to assigned brand/consumer initiatives, including collaboration with internal + external data, partners, key stakeholders on plan. Drives growth of equity, sales, ROI, and productivity savings through the implementation of digital/social business initiatives.

·       Creating and managing digital content and strategic activation recommendations on assigned brand channels/contact points

·       Influence partners internally/externally to apply data-driven Best Practice to digital/social strategies

·       Share and publish content with media and analytic partners for results tracking and content launches

·       Proactively offer creative ideas and solutions on the latest insights from digital/social to Consumer Business Unit partners to help improve results.

·       Work with analytic & expert partners to optimize brand social activations to deliver more impact.

·       Work directly with media experts across multiple channels on delivering impactful content


·       Bachelor’s Degree in communications/marketing/advertising/journalism preferred.

·       3+ years of experience developing digital content for social media, CRM/email, digital products (apps), and personalized content preferred.

·       Must be able to provide sample portfolio

Location: St. Louis, MO

Pay Rate: Starting at $25.00 hourly

Employment type: Full-time Contract Role

Equal Opportunity Employer/Veterans/Disabled

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