Paladin is looking for a creative Digital Marketing Specialist to work for a company just north of Los Angeles. This is a fully on-site role and you will need to be able to commute.
• Create, maintain and drive the digital marketing campaigns
• Drive awareness and demand through digital channels to optimize marketing potential
• Knowledge of user experience, website design, SEO, SEM, lead generation and digital promotional marketing
• Collaborate with the European team based in Paris to develop a consistent online experience
• Implementing and monitoring digital campaigns, such as CPC & CPA, paid search, SEO, SEM, display, mobile and social
• Analyzing data including social media stats, ad performance and ROI
• Develop digital marketing strategies, plans and assets
• Create and advertise digital guidelines, best practices and standards
• Stay up-to-date with digital trends and industry
• Provide leadership on digital engagement and activity
Skills & Experience
• 5+ years of work experience in digital marketing for B2B
• Expert in SEO and SEM
• Proven track record of successful digital media activity
• Experience with web development, acquisition and web analytics
• Knowledge of web design and the impact on user experience
• Strong creative, analytic, communication and presentation skills
• Ability to succeed in an extremely dynamic environment
Westlake Village , California - Direct Hire
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