Digital Marketing - Online Listings and Reviews Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Charlotte, North Carolina
  • Job Code:
    US_EN_88_919417_2854660

Paladin is looking for a Marketing Manager solely responsible for managing online listings and reviews. This job will be remote, and the company is based in Charlotte, NC.

Responsibilities

  • Manage online business listing and reviews for all company’s brands.
  • Oversee communications with third party business listing and review management vendors.
  • Report on online presence regarding legitimacy of listings, reviews and how they will affect company performance.
  • Work with brand marketing department to make them aware of listings & reviews actions and focus on proper maintenance requirements.
  • Manage audits and implementation recommendations to improve organic and local search presence.
  • Work closely with brand teams, website development partner and citations vendor to maintain location-level information, including, internal landing pages and external directory listings.
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    Qualifications

  • Bachelor's degree in Marketing, Business, Communications, Advertising, or similar field
  • 2-3 years of experience responding to online reputation for a consumer brand
  • Must have knowledge of local business listing and review site platforms
  • Experience with and knowledge of implementing website and multi-location SEO best practices
  • Capable of translating data into real marketing plans
  • Professional history working with Google My Business and Google Analytics or similar
  • Professional experience with Qlik, Tableau or other BI interface a plus
  • Strong organizational and communication skills as well as institutional knowledge
  • Experience or knowledge of franchise operations is a plus
  • Solid written and verbal communication skills
  • Collaborative working style to interface with multiple business partners
  • Create and deliver presentations to senior management/leaders
  • Strong interest in all things digital
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    Equal Opportunity Employer/Veterans/Disabled

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