Digital Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Chicago, Illinois
  • Job Code:

Paladin is working with a non-profit org in Chicago who is looking for a Digital Marketing Manager with a heavy emphasis in email/marketing automation. This role will be in charge of developing email campaigns supporting organizational initiatives, drive action for advocacy and optimize user performance and experience.


You’ll be part of a small marketing team working mostly remote with minimal expectation to come on-site except for special meetings/events.



  • Mission-drive organization
  • 100% employer paid medical, dental, vision benefits
  • Generous PTO (15 vacation, 10 sick days, 5 floating holidays)
  • 401(k) and more!


  • 3-ish years of experience
  • CRM experience using any type of CRM (we’re using Salesforce Marketing Cloud) and performing data cleansing
  • Use of marketing automation software i.e. Constant Contact, Exact Target or similar to build and deploy email campaigns
  • Heavy hands-on experience performing list segmentation to send targeted messages
  • Ability to copy edit, do some writing (as needed), massage content authored by others and drop into a template



  • Basic HTML know-how
  • Familiarity with project management software (we’re using Asana)
  • SEO basics/best practices


    • Develop email campaigns that meet or exceed goals, support organizational initiatives, drive action for advocacy and optimize user performance and experience, based on data-driven messaging

    • Collaborate cross functionally to create, populate and manage an organization-wide email calendar

    • Craft and send compelling emails that include design components (in collaboration with graphic designer) and audience segmentation

    • Quality assure and send test emails and acquire stakeholder sign off

    • Track email deliverability, spam score, and domain health keeping up with the latest industry knowledge and trends to ensure the health of the email program

    • Determine audiences for every email communication and use segmentation to maximize engagement, prevent list burn-out, and improve deliverability

    • Collaborate with the Advancement team to align the email program with fundraising goals and initiatives

    • Research, test, design and implement CRM based automated email journeys

    • Conduct and analyze performance analysis and develop monthly reports of analytics findings

    • Organize and maintain network data for organizational reporting and dashboards in Salesforce

    • Advise on email best practices and opportunities for email activations, list growth, and member engagement

    • Proficiency with implementing Google AdWords and using Google Analytics data to drive decisions

    • Take project management lead of special projects on behalf of the marketing and communications team e.g., special events, annual report, fundraising drives etc.

    • Partners effectively with internal and external stakeholders and MC team members to deliver high quality projects on time

    • Manage and maintain paid media budget



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