Digital Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Dayton, New Jersey
  • Job Code:
    US_EN_88_916306_2734453

Paladin is seeking a Digital Marketing Manager for our client in South Brunswick, NJ. The ideal candidate will develop and manage the company’s digital road-map across North America. This role will oversee and develop the digital marketing team to deliver a best in class digital experience with the brand.

Responsibilities :

  • Oversee the development and deployment of comprehensive digital marketing plans, including online advertising with key accounts & brand, SEO, SEM and paid social to effectively and efficiently drive traffic and generate lead conversions
  • Manage, lead and develop members of digital marketing team to realize goals and objectives
  • Own all digital marketing analytics/reporting and continue to develop and drive meaningful measurement and reporting to demonstrate the effectiveness of the digital marketing initiatives
  • Act as liaison between sales and external customers in creating and implementing highly effective co-branded digital lead generation campaigns

Qualifications:

  • BA preferred, MBA is a plus
  • 7+ years of related experience in digital marketing including (SEM, social, display, email & mobile) websites, web analytics
  • Google AdWords certified is a plus
  • Strategic thinking and analytical assessment skills preferred
  • Strong KPI oriented: acquisition, conversion & ROI
  • Tech Savvy
  • Research and analytic analysis experience with Google Analytics, Facebook Insights, Hootsuite, Hubspot or Salesforce Marketing Cloud

 If you or anyone you know is interested in this opportunity or would like to know more, please send resumes to rania.aboushady@paladinstaff.com

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