Digital Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Manhattan, New York
  • Job Code:
    US_EN_88_849990_2826873

Digital Marketing Manager

Paladin is looking for a Digital Marketing Manager for our client in New York, NY. As a Digital Marketing Manager, you will play an important role to develop, implement, track, and optimize this company's digital footprint across all platforms and channels working with affiliate partners, optimizing email and SMS campaigns and establishing the overall digital strategy of the consumer brand.

The role is currently remote and will start remote, but planning to return to the SoHo area post-pandemic.

Digital Marketing Manager Job Responsibilities:

  • Responsible for driving the strategy and execution of our digital marketing and email channels campaigns
  • Own all aspects of the growth digital marketing program, including CRM, Paid Media, triggered, transactional and lifecycle programs
  • Establish email and CRM strategy, with a strong focus on initial conversion, with a subsequent shift to retention, cross-selling, and engagement opportunities
  • Closely analyze CRM metrics to understand the effectiveness of campaigns and optimize accordingly to drive growth
  • Digital Marketing Manager Job Requirements:

  • BS/BA or higher in marketing, communications, business, or related field
  • 5+ years’ experience in a digital marketing role (paid search, SEO, SEM, affiliate, paid social, etc.)
  • Demonstrated leadership experience in creation of marketing database, social media, email, and/or display advertising campaigns
  • Ability to manage multiple projects, tight deadlines, and marketing budgets
  • Experience with optimization of landing page conversion rates
  • Experience preferably with Listrak, but open to other ESPs
  • Are you interested in the Digital Marketing Manager Job in New York, NY? If so, click “apply now” above or below, or visit the Paladin Professional Staffing website at https://www.paladinstaff.com/ to submit your resume. Also, please review all Paladin career opportunities while visiting our website.

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