Digital Marketing Coordinator

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Parsippany, New Jersey
  • Job Code:

Paladin is currently working with a new client in Parsippany, NJ as they’re looking to add an Email Marketing Manager to their team. This is a permanent opportunity that can be remote! If you have expertise in Email Marketing and Salesforce Marketing Cloud, keep reading!


  • Collaborate with cross-functional teams to manage the strategy, design, execution and review of email campaigns using Salesforce Marketing Cloud
  • Manage a variety of email campaigns and work directly with the CRM Experience Designer
  • Develop email performance goals, build out reports and dashboards, defining key metrics and regularly measuring and analyzing results
  • Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.)
  • Develop and execute A/B testing for key components such as subject lines, timing/frequency, creative, segmentation, and analyze results to continually improve engagement
  • Responsible for all writing and editing of email content
  • Optimize email template designs to build in creativity with email best practices in mind
  • Qualifications:

  • Bachelor’s degree in marketing, communications, business or related field
  • Minimum 4 years of experience in email marketing
  • Thorough understanding of Salesforce Marketing Cloud is a MUST
  • Strong analytical skills and ability to interpret data to drive decision-making
  • Extensive knowledge of email marketing best practices
  • Excellent organizational skills to manage multiple projects simultaneously in a fast-paced environment and meet deadlines
  • If you or someone you know is interested in this opportunity, please apply and email your resume to

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