Demand Generation Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Mundelein, Illinois
  • Job Code:

Paladin is working with a medical company that is looking for a Marketing Automation professional with Demand Generation experience. As the Demand Generation Specialist, you’ll be charged with the execution of marketing campaigns and direct marketing efforts focused on email marketing, lead gen, acquisition and retention across multiple sales teams.


Why this job? This will be an outstanding chance for an up-and-comer who is looking to build upon their existing foundation of experience and knowledge, to work under a fantastic mentor. You’ll be given autonomy over your projects, and provided with guidance and learning opportunities that will help to expand your skill set.


Why this company?

  • Healthcare/medical industry is booming – this is your chance to break in (if you’re not already there).
  • Privately-owned business w/50+ years of consecutive revenue growth
  • Ranked on the Forbes 2018 list of largest privately held companies
  • Outstanding benefits package
  • Business casual dress code (including jeans)


Experience Level: Specialist – 2 years’ experience (minimum)


Compensation: Will commensurate with experience


Benefits: Medical, dental, vision, Rx plan, free on-site fitness center open 24/7, wellness programs, 401(k) with match, tuition reimbursement, flexible work  hours.


Location: Northbrook, IL (working remote granted on an as-needed basis)


What you need to qualify:

  • Bachelors’ degree in marketing or similar discipline.
  • Minimum 2 years of experience in email marketing, demand generation and/or lead management using automation platforms such as Marketo, Eloqua or MS Dynamics/Click Dimensions).


Good to have skills that aren’t deal breakers:

  • Experience working with CRM programs.
  • Experience analyzing and reporting data to identify issues, trends or exceptions to drive improvement of results and find solutions.
  • Strong project management, communication and prioritization skills to track details and meet deadlines on multiple projects with varying completion dates.
  • Experience building and maintaining relationships within and between teams.


Your Responsibilities Will Include:

  • Execution of email marketing campaigns and reporting on all activities to ensure alignment with strategy.
  • Identify corresponding effective content and tactics that will be used to create and sustain a playbook that supports direct marketing strategies.
  • Work with marketing teams to optimize messaging, call-to-actions, and spend for maximum ROI.
  • Provide recommendations to marketing leadership on how to expand digital marketing strategy to maximize the digital channel reach and effectiveness.
  • Accountability for the campaign automation platform and CRM including developing and documenting workflows for completing all types of demand generation projects.
  • Collaborate cross-functionally to ensure content and tactics for campaigns and other cross-channel tactics are in synch as well as consistent in message and design.
  • Establish common marketing automation practices where templates, training and continuous improvement actions are geared towards achieving organizational goals.
  • Work with marketing & sales teams to ensure productive feedback loop on leads and ensure quality vs. quantity requirements are met.
  • Assist with lead grading and scoring methods; make this data available to stakeholders, sales reps, and marketing partners.
  • Build high-quality first party data by attracting and nurturing new prospects organically.
  • Help improve the quality of data to provide more actionable information on prospects.
  • Optimize email through development, execution and analysis of A/B and multivariant tests.
  • Leverage engagement data to identify, nurture and convert prospects; ensure data is a reliable source for tracking engagement activity at the campaign level.



To Apply: Send your resume to Please include a cover letter explaining how your background is a good fit for this job.



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