Demand Generation Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Tarrytown, Texas
  • Job Code:
    US_EN_88_919259_2747546

Paladin has partnered with a SaaS start-up who has been recognized as one of Austin’s Best Places to Work on their search for a Demand Generation Manager. We are looking for a seasoned demand generation marketer to lead all acquisition efforts and build a global pipeline for our client.

 

Responsibilities:

  • Plan and Execute both online and offline channels, as well as the budget and ROI
  • Partner with other team members and service providers to execute paid strategies across SEM, display, retargeting, and content syndication
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
  • Track and report on demand generation performance metrics using data to continually optimize campaign performance.

 

Requirements:

  • 4+ years of experience in the B2B SaaS space
  • 1+ years of experience managing demand generation activities for a startup
  • Deep knowledge of marketing automation best practices and proficiency with automation/CRM tools
  • Strategic, analytical thinker with a pragmatic, data-driven mindset

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