CRM Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Charlotte, North Carolina
  • Job Code:
    US_EN_88_919417_2864660

Paladin is partnering with an established Automotive company to add a talented CRM Marketing Manager to their team. The ideal candidate will have 4+ years’ experience and will manage the customer lifecycle from acquisition to retention and engagement.  You will need to be analytics and results driven to optimize the company’s CRM marketing programs. Experience with marketing automation platforms is required, Salesforce experience is a plus. Think you are who we are looking for? Apply today and let’s talk.

 

Responsibilities:

  • Create, monitor, and optimize company’s CRM marketing strategy in collaboration with the brand marketing team.
  • Develop CRM testing protocols to continuously refine and perfect marketing offers and audience targeting.
  • Manage the CRM program across multiple channels including email campaigns, landing pages, direct mail, and SMS text.
  • Analyze performance metrics within CRM dashboards to report to leadership and cross-functional teams
  • Leverage marketing tools to drive content that will help retain and cross-sell to existing customer base as well as bring back former customers.
  •  

    Qualifications:

  • Bachelor’s degree in business, marketing, or related discipline.
  • Experience with marketing automation platforms such as Salesforce Marketing Cloud, Eloqua and Marketo.
  • Proven capacity to manage fast moving, complex marketing programs for consumer audiences.
  • Ability to analyze results and assess key performance metrics such as A/B testing and ROI analysis.
  • Excellent written and verbal skills


  • Equal Opportunity Employer/Veterans/Disabled

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    The Company will consider qualified applicants with arrest and conviction records

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