Campaign Strategist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Digital
  • Location:
    Overland Park, Kansas
  • Job Code:
    US_EN_88_844852_2686771

Paladin is conducting a search for a Marketing Campaign Manager for one of our Financial Services clients in the KC Metro Area. The company is known for its outstanding employee-centric culture, and is continuing to grow.

 

The Marketing Campaign Manager will play a key role in the firm's revenue growth by establishing and managing profitable relationships and campaigns in an affiliate market. The Marketing Campaign Manager must have previous experience with managing 3rd parties, leading campaigns end- to-end, and driving various lead generation tactics.

 

Responsibilities:

  • Oversees all 3rd party marketing partnerships to include: onboarding, campaign implementation, testing, compliance, performance reports, etc.
  • Creates and manages a lead generation plan to maximize profitability.
  • Determines performance targets for affiliate campaigns and partners and consistently strives to further optimize strategies.
  • Documents processes/settings for each campaign so that opportunities for improvements can later be recognized.
  • Manages affiliate marketing budget.
  • Other duties as needed.

 

Qualifications:

  • Bachelor's degree in business or a technology field.
  • 3+ years of professional work experience, ideally in a similar role.
  • 3+ years' experience with analytical work (finance, data analytics, etc.)
  • Strong M.S. Office experience required.

 

Skills:

  • Marketing Lead Generation
  • Marketing Analytics
  • Marketing Affiliate Campaign Management
  • Data Analytics
  • Paid Search
  • Paid Social
  • SEO
  • Paid Content
  • Email Marketing
  • Display
  • Lead Optimization

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