Sr. Account Planner

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Brand
  • Location:
    Chicago, Illinois
  • Job Code:
    US_EN_88_914826_2715790

Paladin has partnered with an award-winning Marketing and Communications agency located Downtown Chicago to add a full-time Senior Account Planner to the team who will work on the agency’s newest account, a major beverage brand.

 

RESPONSIBILITIES:

  • Bring the consumer to life for both the client and the agency; being the consumer’s champion so that brand work is seen as authentic and culturally relevant.
  • Interpret cultural and social trends for use as the focal point for briefs that will guide creative, digital and social teams.
  • Work cross-functionally and collaborate with external planning partners to convert data into insights and those insights into business-building creative ideas.
  • Track and analyze the client’s competitive positioning, using both secondary and primary research (qualitative and quantitative).
  • Create visually engaging presentations that tell a story drawn from data.


THE IDEAL CANDIDATE:

  • 4+ years of account planning experience
  • Ability to identify customer insights and help develop strategy for integrated marketing communications (creative, digital and social).
  • Ability to make complex subjects understandable, and equally adept at analytical and creative thinking.
  • Strong writing and presentation skills are critical.
  • Experienced in briefing creative teams and presenting effectively to clients at different levels of seniority.
  • Ability to pull and interpret quantitative and qualitative research.
  • Ability to use data to articulate compelling stories and persuasive presentations.
  • Enthusiasm about and passion for new products and technology.
  • Prior quick-service restaurant or retail experience is highly desirable.

 

Interested? Please send your resume across in a PDF format and a few words on why you think you could be a fit to rohini.sequeira@paladinstaff.com

 

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