Product Marketing Specialist

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Brand
  • Location:
    Wauwatosa, Wisconsin
  • Job Code:

Product Marketing Manager in Milwaukee, WI

We are searching for a high energy and results driven Product Marketing Manager to develop and execute go-to market strategies, thought leadership, differentiated product positioning and messaging, and enablement of sales and partner organizations for the functional testing products portfolio.


  • Collaborate with marketing and product management team to create product marketing strategy and campaigns
  • Develop product messaging that differentiates new products and services from others in the market
  • Drive high quality leads and visibility in the market with well-defined and executed go-to market programs
  • Pinpoint sales organizations training needs and develop programs for field sales to enable on-going education about market
  • Develop and maintain sales material, including sales playbooks, case studies, presentations, and demos
  • Have deep knowledge of the sales cycle and understanding of the different personas involved in software and services purchases
  • Understand the buyer journey as it relates to product feature adoption and usage, to drive effectiveness of go to market strategy
  • Keep up with the market in order to differentiate and position against the competition
  • Actively contribute to and represent in speaking engagements, blogging, and social media
  • Support marketing programs worldwide, including industry trade-shows, partner programs, field events, and more


  • A minimum of 2-4 years of product marketing experience in the software industry, preferably software testing
  • An understanding of the software development lifecycle including DevOps
  • Excellent verbal and written communication skills
  • Experience in developing and driving go to market programs and the creation of marketing content
  • Ability to work collaboratively with other team member and departments
  • High energy and passionate personality that will promote and evangelize products and company both internally and externally
  • Strong interpersonal skills and ability to earn trust and respect of the sales team
We offer a competitive salary and full benefits package including medical, dental, vision, STD/LTD, life and AD&D insurances, 401(k), paid vacation and holidays, tuition reimbursement and an opportunity for advancement. For immediate consideration to the Digital Marketing Manager position in Milwaukee, please click “apply” below or visit our website at

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