Brand Manager

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Brand
  • Location:
    Chicago, Illinois
  • Job Code:
    US_EN_88_918772_2820457

Working with one of our legacy clients on search for a Brand Manager for one of their 3 divisions. This individual will be developing long & short-term strategies for new product development on a seasonal basis, create marketing activation plans that include ecommerce, social, digital, web, PR, partnerships, and sales promotions. This role will report directly to the VP of Marketing and will play a key role in growing the brand exposure and sale profit. This Brand Manager will work on the smallest of the brands that just went through a whole rebrand effort. This brand has new product launches every season and thus previous experience with that pace is a plus. Currently working remote- post pandemic will be TBD on returning to office. As of now there is no plan to return to the office.

Responsibilities:

  • P&L for marketing, agencies, influencers, advertising, and product development.
  • Content creation for all related platforms including social, ecommerce, advertising, etc
  • Responsible for eCommerce Site using Shopify.
  • 3rd party vendor relations including product info, photos, prices, and marketing material.
  • Development of ecommerce strategies to move product via content, promotions, and email marketing campaigns.
  • Brand ambassadors and influencer relationships and strategies.
  • Create daily social media content for all platforms.
  • New product development using competitive landscaping and white space mapping.
  • Manage product pipeline.
  • Create custom sales decks and pricelist of all retailers.
  • Go-to-market strategies for new products each season.
  • Reporting and monitoring sales volume, share and profit objectives, KPI’s, and recommendation of changes based on data.
  • Background:

  • 5+ years of brand management experience preferably for fashion, wellness, or beauty products.
  • Bachelor’s Degree in related field.
  • Strong experience in social media and influencer relations.
  • Previous P&L management across all platforms.
  • Entrepreneurial spirit- small team must think outside the box to drive revenue.
  • Above average experience with eCommerce using Shopify preferred.
  • Experience with Basecamp and ERPs a plus.
  • Proficient in Mandarin language a huge plus.
  • Experience with syndicated data and retail point of sale data a plus.
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