Sr Marketing Data Analyst

New
  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    Batavia, Illinois
  • Job Code:
    US_EN_88_918772_2831475

We’re looking for a Sr. Marketing Data Analyst near Batavia, Illinois for our client in the B2B manufacturing industry. The ideal candidate is experienced in defining requirements and understanding business data at a deeper level to assist the Marketing team with making data-driven decisions. 

 

Requirements:

  • 5+ years in a hands-on marketing analyst role focusing on email and web
  • Software expertise in Power BI, SQL, and Excel
  • Strong presentation and stakeholder management skills
  •  

    Responsibilities:

  • Understand business nuances that drive reporting and analytical needs; synthesize data and identify data trends generating insights to maximize opportunities for improvement and growth.
  • Manage new and existing reports according to different schedules. Prototypes and build dashboards to provide insights.
  • Identify appropriate visual representations for the data for easy & quick interpretation using tools from SQL to Excel to Access.
  • Conduct internal data mining and analysis for marketing activities to determine success, effectiveness, opportunities, cost saving etc.
  • Recommend enhancements to CRM database data fields and reporting capabilities to support marketing and sales department strategy, partnering with internal IT department to implement enhancements
  • Maintain standards for contributing, curating, and securing customer data to ensure its integrity and usability, quality and comprehensiveness, following best practices, processes and protocols for a best in class database.  
  • Work with automation platform and stakeholders to guide and analyze bi-directional flow of data to and from CRM.


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