Paid Search Analyst

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    Fort Lee, New Jersey
  • Job Code:
    US_EN_88_916306_2740051

Paladin is seeking a Paid Search Analyst for our client in Fort Lee, NJ.

What you’ll do:

  • Implement Amazon and Google Ads Pay Per Click media strategies for clients
  • Prepare executive-ready reporting of PPC campaign performance
  • Actively manage client paid search campaigns, utilizing best practices to identify opportunities for bidding and conversions
  • Quickly understand and support initiatives that will contribute to the goals and success of client campaigns
  • Provide recommendations and execute strategies for all campaign components, including keyword research, ad copy development, bidding optimization, ad schedule optimization, device and location adjustments, negative keyword list development, A/B ad testing, and more, in accordance with client goals
  • Audit existing Google Ads accounts, identifying opportunities to optimize campaigns

Requirements:

  • Analytically-minded; someone who is passionate about data, results-driven and can navigate through ambiguity
  • Experience in Search Engine Marketing (SEM), Paid Search (PPC), and Social Media Advertising
  • Proficiency in PPC ad platforms (Google Ads, Amazon)
  • 5+ years of relevant PPC/Analyst experience
  • Bachelor’s degree in Business, Economics, Accounting, Statistics, Data Science, Marketing, or a related field
If you or someone you know is interested in this role, please apply and send resumes to rania.aboushady@paladinstaff.com. 

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