Omnichannel Marketing Partner

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    Lake Forest, Illinois
  • Job Code:
    US_EN_88_914826_2701129

Paladin is seeking an Omnichannel Marketing Partner for our client, a Fortune 500 Pharmaceutical company based in the northern suburbs of Chicago.

The Omnichannel Partner (“Omni Partner”) is a headquarters-based role that supports sales execution by a regional team of Account Executives in the field by coordinating territory-specific omnichannel customer engagement initiatives. Omni Partners provide advanced analytical support to drive prospecting and call planning assistance, customizing and driving the execution of ongoing digital marketing tactics, monitoring omnichannel dashboards to optimize channel selections, identifying educational gaps, and uncovering actionable insights.

Working across commercial functions (e.g., sales, brand marketing, market analytics, and customer experience), the Omni Partner will work to develop insights and KPIs that increase our understanding of the opportunities available for omnichannel marketing and the value of digital channels, and to lead to continual improvements with a test and learn approach.

JOB TYPE: Full-time/Permanent
LOCATION: North Chicago Suburbs
SALARY: Commensurate with experience
EXPERIENCE LEVEL: 5+ years hands-on experience with Brand and digital marketing analytics and tools; experience supporting sales teams is also preferred

RESPONSIBILITIES INCLUDE:

  • Provide call planning and prospecting support to a regional team of Account Executives
  • Optimize ongoing digital communication strategies to provide promotional product information with customers between in-person visits
  • Manage the internal reporting of specific digital promotional campaign performance to commercial leadership, identifying opportunities for improvement and best practices. Work with subject matter experts to ensure analysis is insightful and actionable
  • Own the development and communication of digital execution dashboards, identifying insights and opportunities for improvement
  • Conduct deep dive analysis for specific commercial functions/teams as needed to inform content plans, strategic plans, etc., with some supervision
  • Serve as an omnichannel subject matter expert for Account Executives and cross-functional commercial partners, providing guidance to elevate their understanding of omnichannel marketing strategies and tactics. Develop dashboards for teams as needed
  • Integrate Account Executives’ customer insights with data-driven insights to create regional influence maps and customized target lists
  • Improve Customer Relationship Marketing (CRM) utility by identifying and resolving contact information gaps at the territory level
  • Gather and provide feedback and recommendations back to marketing and customer experience teams to improve CRM and omnichannel platforms, processes, strategies, and tactics.

 

WHAT WE’RE LOOKING FOR:

  • Bachelor’s Degree required; Advanced Degree preferred
  • 3+ years sales experience, or directly supporting sales
  • 3+ years of hands-on experience with Brand & digital marketing tools and analytics tools
  • Digital native – demonstrates curiosity and advanced understanding of digital environments
  • Loves numbers and digging into data, but able to turn data into actionable insights

 

HOW TO APPLY:
To apply, please sent the following to christina.gross@paladinstaff.com

  • An up-to-date copy of your resume
  • A short summary of how your experience aligns with the role
  • Salary requirements

Apply Below

Note : All fields are required.

*
*
*
*
*
*
Resume
*

Or

Get the Document From