Marketing Data Analyst

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    San Francisco, California
  • Job Code:

Are you an experienced data analyst? Do you enjoy analyzing data to assist sales and marketing success? Paladin has partnered with a manufacturing company in the Portland, OR Area looking for a Marketing Data Analyst to join their team in a full-time capacity. This role is hybrid with flexibility to work in office and from home following the initial training. This ideal candidate should have 4+ years of experience in analytics, data mining, reporting, data visualization and advanced analytics modeling.

The Data Analyst will provide standard and customized reports, as well as perform quantitative and qualitative company analysis. They'll also keep tabs on how well they're doing in terms of objectives, benchmarks, and other key performance indicators. They'll oversee gaining insight into consumer behavior and campaign performance using data derived from leads, sales, and customer information.

  • Partners with internal and external stakeholders to understand company objectives and set KPIs, as well as generating data-driven insights and uncovering analytics-related organic growth possibilities.
  • Collaborate with leadership to find opportunities, describe the issue statement, conduct a top-down data discovery study, and summarize using board-ready data visualizations.
  • Measures and keeps track of marketing and sales KPIs.
  • Acts as a resource to examine statistics and create recommendations based on findings regarding why certain sales and marketing initiatives were successful.
  • Develops simple dashboards, spreadsheets, and presentations for internal and external stakeholders that the sales and marketing team may exhibit.
  • Monitors and analyzes patterns in performance indicators to determine which activities/campaigns/promotions are most effective and why, as well as which strategies may be improved.
  • Create and maintain data visualization dashboards
  • Required Qualifications

  • Resides in the Portland Area
  • Bachelor’s in related field, MBA preferred
  • 4+ years of experience in marketing analytics
  • Statistics experience and experience in inferential, exploratory, descriptive, predictive, and causal analysis
  • Knowledge of Tableau and Alteryx (BI Tools)
  • Experience working with sales and marketing teams
  • If this sounds like an opportunity for you don’t hesitate to apply!

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