Marketing Analyst

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    Atlanta, Georgia
  • Job Code:
    US_EN_88_804578_2796152

Marketing Analyst

Paladin Atlanta is seeking a Marketing Analyst with 5+ years of experience in reporting, analysis and presentations.

Primary functions will include surveying information, creating client reports, summarizing data with graphs and tables and overseeing the training of new team members. You will additionally have the opportunity to create and conduct the analysis of research projects, design surveys and lead client meetings with media team members to present survey design ideas and results.

Job Responsibilities

  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
  • Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
  • Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
  • Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
  • Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
  • Measure the effectiveness of advertising, marketing and communications strategies
  • Job Skills & Qualifications

    Reqiured:

  • Bachelor’s degree in marketing or a related field
  • Excellent oral and written communication skills and presentation experience
  • Ability to multitask well
  • Strong professional history working in Microsoft Word, Excel, Access and PowerPoint including the ability to run sums, averages, v-lookups and pivot tables
  • Strong working knowledge of SQL, Tableau & Python
  • Experience working with a “Marketing Hub” style platform
  • Preferred:

  • Experience creating and maintaining Data Visualizations
  • Experience working with HTML, XML, Zoho, Domo, Qlik & Python
  • Experience using Hubspot Marketing Hub
  • Supervisory and training experience within marketing analytics
  •  



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