Digital Marketing Analyst

  • Job Type:
    Direct Hire
  • Category:
    Marketing - Analytics
  • Location:
    Naperville, Illinois
  • Job Code:
    US_EN_88_918772_2774690

Paladin is partnered with a fantastic global organization that is expanding very quickly. We are looking for a Marketing Analyst with experience in digital or eCommerce analytics. Their U.S. presence is one of the fastest growing markets, making this an excellent time to join their team in this newly created position!

 

Job Details At-a-Glance (scroll down for expanded details list)

  • Manages the design, development and delivery of web analytics data.
  • Monitors campaign performance and pacing, analyzes results, makes recommendations for enhancements/modifications.
  • Develop suggestions for A/B and multivariate testing with a measurement framework strategy.
  • Develop reporting templates, mid/post campaign reporting and analysis of the full spectrum of digital media: display, paid social, video, email, SEM, website, etc.)
  •  

    How to Qualify

  • Bachelors’ degree in Analytics, Statistics, Marketing or related field.
  • 5 years of experience as an analyst specifically working on digital, digital marketing and/or eCommerce analytics – this is a must!
  • Highly proficient using latest web analytics tools such as Adobe and/or Google Analytics and tag managers.
  • 2 years of experience using at least TWO data visualization tools i.e. SAS R, SQL, Tableau, Python, Hadoop, etc.
  • U.S. Citizen or Permanent Resident status – No Visa Sponsorship
  •  

    Benefits:

  • Competitive starting salary with annual increases
  • 18 days PTO + paid holidays
  • Medical, dental, vision, 401(k) w/match, short/long term disability, and more 
  • National employee discount program
  •  

    Duties and Responsibilities

  • Work closely with partnering teams responsible for media execution.
  • Recommend process improvements for area of responsibility.
  • Manage the design, development and delivery of web analytics data, ensuring data quality and proper governance that will empower business stakeholders to leverage data to inform their daily business decisions.
  • Monitor campaign pacing and performance, analyze results to develop recommendations and insights for internal team members on varying cadences (weekly/monthly/quarterly).
  • Work with external vendors/agency partners to help assess campaign performance, pacing and provide optimization suggestions.
  • Create compelling, intuitive dashboards that enable the business to take action on critical metrics.
  • Analyze customers’ onsite behavior to identify areas of opportunity, quantify impact, and support actionable recommendations for future site enhancements.
  • Partner with teams to drive campaign optimization, drive insights, measure impact and integrate into third-party measurement vehicles.
  • Develop suggestions for A/B and multivariate testing with a measurement framework strategy.
  • Make strategic decisions that improve implementation of tagging and analysis related to Adobe Analytics/Google 360 and other digital partners.
  • Develop reporting templates, as well as mid and post campaign reporting, and analysis across the full spectrum of digital medi (display, paid social, video, email, SEM, website analytics, etc.).
  • Collaborate with team members and communicate relevant information to leadership.
  • Uphold the security and confidentiality of documents and data within area of responsibility.
  • Ad-hoc duties as assigned.
  •  

    Qualifications Needed/Wanted

  • Bachelors’ degree in analytics, statistics, marketing or related field. MA/MBA preferred.
  • 5 years’ experience as an Analyst measuring digital, digital marketing or eCommerce analytics.
  • Extensive experience using web analytics tools i.e. Adobe and/or Google Analytics, and tag managers.
  • Knowledge of JavaScript and data layer management is preferred.
  • 2 years’ experience using TWO or more data visualization tools i.e. SAS, R, SQL, Tableau, or other analytics tools/languages are applicable (Python, Hadoop, etc.).
  • Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is preferred.
  • Proficient in MS Office suite.
  • Strong problem-solving skills.
  • Able to develop and execute project plans and delivery key tracks/segments.
  • Knowledge of statistical methodologies and segmentation models.
  • Keen eye for detail and able to follow direction.
  •  

     

    TO APPLY:  Resumes and cover letters outlining why you’re a good match for this position can be sent to orfie@paladinstaff.com

    Apply Below

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