Media Relations Strategist

  • Job Type:
    Direct Hire
  • Category:
    Communication - PR
  • Location:
    New York, New York
  • Job Code:
    US_EN_88_916306_2709902

Media Relations Strategist

Paladin is seeking a Media Relations Strategist for one of our clients in New York City. If you have around 3+ years of experience working for a PR agency within professional services, tech, healthcare, or B2B please keep reading!

Responsibilities:

  • Create strategic media relations/social media plans.
  • Develop media lists and implement day-to-day press outreach pitching local, regional, and select national media.
  • Work with the marketing team to initiate joint projects that feature a high integration of social media, media relations and marketing campaigns.
  • Create, develop and place news stories in key target media from start to finish.
  • Drafting media materials such as fact sheets, press releases, and media advisories.
  • Analyze local, regional and national traditional and social media coverage for trends that would influence media relations tactics, opportunities, etc.
  • Develop close, working relationships with key media
  • Proactively assess day-to-day media environment and seize opportunities that are available for increased exposure.
  • Develop and maintain effective working relationships with key internal contacts, strategic reporters/news outlets, as well as representatives from new media/online sources and medical/scientific organizations.

Requirements:

  • BS/BA degree in marketing, media, communications, business or related field.
  • Experience writing PR materials such as press releases and media advisories and performing tasks such as developing media lists and conducting media monitoring.
  • 3+ years of combined public relations, marketing communications or professional services business development experience.
  • Demonstrated success in media relations including a strategic understanding of social media, video, and content partnerships.
  • Ability to share media related insights and trends with teams in order to mobilize, develop and motivate.

If you or someone you know is interested in this full time Media Relations Strategist role, please apply and email your resume to ashley.lamberti@paladinstaff.com.

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