Content Marketing Manager

  • Job Type:
    Direct Hire
  • Category:
    Communication - Marketing Communications
  • Location:
    Raleigh, North Carolina
  • Job Code:
    US_EN_88_919417_1889607

Paladin is working alongside an established Raleigh company to find a content marketing manager to join their growing team. You will be responsible for creating, improving, and maintaining content to achieve business objectives -- increase customer engagement and attract new business. The ideal candidate has 3-5 years of content experience across digital channels, working both independently and collaboratively.  

(Local candidates only)

Responsibilities

  • Develop B2B content marketing strategy with tailored messaging per channel – social, ads, email, etc.
  • Create, manage, and execute editorial calendar for all channels
  • Mange online presence including website, social media, communities, and partner sites
  • Leverage outside agencies, freelancers, and other writers in conjunction with use your own personal writing skills
  • Leverage SEO, evergreen content, and repurposing to maximize efforts
  • Establish and track KPIs and metrics to show ROI on marketing expenditures, optimizing for best results
  • Experience and Skills

  • Bachelor’s degree in Marketing, Public Relations, Communications, Advertising, or similar field
  • 3+ years of managing multiple projects at once
  • Comfortable using CRM, marketing automation, and Google Analytics tools
  • Bonus points for tech or agency experience
  • Must be able to share past work with content samples


  • Equal Opportunity Employer/Veterans/Disabled

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    The Company will consider qualified applicants with arrest and conviction records

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