Programmatic Manager

  • Job Type:
    Direct Hire
  • Category:
    Account Services - Project Management
  • Location:
    Los Angeles, California
  • Job Code:

Are you looking to be in the professional services industry? Paladin is looking for a Programmatic Manager. This role will be fully onsite and you will need to be able to commute to Los Angeles 5 days a week.

Job Description

•    In both the ad server and the DSPs, set up, traffic and enhance digital ad campaigns
•    Maintain campaigns by enhancing bidding, pacing and performance to ensure KPIs are reached
•    Determine the most appropriate target audience for campaigns and provide suggestions on value
•    Analyze campaigns to deliver ROI-driven insights and recommendations
•    Work closely with the analytics team to make sure all tracking is in place and mapping is accurate
•    Collaborate with the creative department to make sure the creative is correctly coded and to resolve any development issues that may emerge
•    Work with internal and external DSP support teams to handle any technical issues
•    Monitor campaigns on a regular basis to ensure that everything is running closely
•    Own multiple accounts independently and recognize opportunities for growth
•    Build campaign wrap reports and RTB best practices

Skills and Requirements

•    BA/BS in Marketing or related field
•    3-5 years experience in programmatic/digital marketing for an agency, DSP or ad network
•    Experience and high understanding of the programmatic landscape
•    Excellent analytical and problem-solving skills with the ability to collaborate cross-functionally
•    Strong quantitative abilities and a genuine interest in extracting insights from large datesets, as well as methods of doing so
•    Able to communicate complex ideas and concepts clearly
•    Excellent time management skills
•    Advanced in MS Excel and able to do pivot tables, use advanced formulas and merge data
•    Knowledge of coding language or presentation software is a plus
•    Experience with a competitive platform like The Trade Desk strongly preferred

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